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WWW Virtual Library --- Advanced browsing --- Search Engine Optimization (SEO)

Resources to increase the visibility of web sites to search engines.

Broader categories :

WWW Virtual Library --- Advanced Browsing

Starred entries are especially recommended.

New entries are added periodically.

Google's word of caution: What you should know before contacting SEO firms.
Blog: SEO Memo: Discussions about search engine optimization.
SEO Today: Articles about what's happening in the SEO world.
SEO Chat: Articles about SEO world, tools, a newsletter...
Search engine low down: Search engine news.
Do-it-yourself SEO.: 3-step guide, very practical-minded
SEO Toolkit: 21-step guide to optimize your web site for search engines, more theory than in the previous link. Also in German.
Google Ranking Factors - SEO Checklist: 100 Dos and Donts of on-page and off-page SEO. Rather technical, some articles may be hard to understand for HTML and HTTP beginners.
List of free SEO tools: From the SEO Book.
What is SEO ?: From Wikipedia.
Meta-Tag.net: "Everything you ever wanted to know about meta tags."
SEO tips: Some figures, some advice. Quick to read.
Google news forum and archive: Get the answers about the SEO questions you didn't even think of! This is not a resource for SEO beginners.
Google keyword tool: To generate keywords related to a subject.
Matt Cutts blog and videos.: Matt Cutts has the most precise insights about how Google works. No big surprise, he works there... As for his videos, the first one talks for example about how search engines really see your web site (hint: they see it like a text browser does - try lynx for example). Last but not least, you may want to read this interview (October 2005).
SEO video tutorials from Down Under: For those of you who prefer a series of video tutorials (level: beginners to intermediate) to learn about SEO, are ready to pay to access them, and don't mind the Australian accent.
ECommerce Rocks: Help Gareth Davies keep his last few hair on his head by following his advice on good e-commerce web sites and good seo. His free video tutorials and interviews are not only lively and funny to watch, but full of good advice.

PageRanks

A high PageRank helps being listed on top of search engines

PageRank toolbar: Displays the PageRank of every web page you browse.
A background on PageRank: Explains how Google measures PageRank. See also their chart.
PageRank explained: Detailed explanation of PageRank with many graphical examples. Nice!
PageRank in Portuguese: Explains in Portuguese the PageRank system.